Marketing and Communication

Tools for Results Toolkit

We all long for those tips, tools and templates that we can adapt to our own organizational situations. The Texas Commission on the Arts provides you with a wealth of tools. More >>

Working Wikily Banner showing a spider map of relationships

Working Wikily

We are riding a wave of change created by social media tools and new networked approaches, which are driving a fundamental change in how groups are formed and work gets done. More >>

National Arts Index 2009

A breakthrough for the arts: The National Arts Index—a highly-distilled annual measure of the health and vitality of arts in the U.S. More >>

The Arts Ripple Effect

Supporters of the arts have struggled to develop a civic conversation that makes the case for robust, ongoing public support for the arts. More >>

Market Research for Orchestras

by Jack McAuliffe, Vice President for Marketing, League of American Orchestras.

“Can you send me a copy of a good audience survey?” What you will discover after reading this paper is that you must first understand what it is you want to know about your audience…. More >>